After working with over 2000+ people to permanently lose weight and have an athletic body at any age, I've discovered the one thing that stops men from achieving their goals.
Before I tell you what the Mayday Trigger is, you must know how your brain works first.
When we set a new goal or want to accomplish anything new, our brain rewards us more as we get closer to it.
This reward we get is called dopamine. Also known as the feel-good hormone. It's what rewards us for moving towards money, sex, power, and our fitness goals.
Now, what keeps us sane and not running around like animals is this molecule called nociceptin. Nociceptin suppresses dopamine.
In other words, it's anti-dopamine.
This anti-dopamine gives us the "give up" sensation we feel creeping in after we start a journey towards a goal and hit a roadblock...
Which then causes us to give up when we feel like our goal is too far out of reach.
Dopamine is what gets us motivated and nociceptin is what causes us to lose motivation.
Nociceptin is like a loaded gun... and the thing that fires it... is the Mayday Trigger.
And the Mayday Trigger is what causes us to not follow through.
I'm sure you’ve experienced the Mayday Trigger before.
The list could go on and on.
And when this happens, nociceptin is fired off because our brain thinks our goal is now out of reach.
And then the sensation of giving up creeps in.
Which then causes us to realize we don't have enough of whatever it takes to get there… and we give up and accept defeat.
This is the real reason why it's hard to lose weight permanently, and have an athletic body at any age.
But I've figured out a way to completely break that self-destructive cycle.